Develop an overall theme campaign for the grand opening of the hospital’s expansion. Each day had different events geared towards certain audiences (event for referring physicians and clinicians, family fun day, associate day, media day, donor night, worship ceremony, dedication ceremony, etc.) Each event had to have a subtitle that was in direct connection to the corresponding day event. Deliverables: Depending on the event, these included various save the dates (print and web), various  invitations (print and web), e-newsletters, printed programs, newspaper and digital signage ads, thank you cards, web assets, day-of signage, giveaways like tote bags, t-shirts and a commemorative coffee cup.